Market Products in Canada

Stream: Producer



Who should apply?

Producers who wish to significantly increase their sales in the Canadian market by implementing a comprehensive business or marketing plan.

To apply you must have

  • A Growing Your Farm Profits (GYFP) Workshop and Action Plan Review within the last five years (or equivalent)
  • A business or marketing plan

Eligible activities and expenditures

  • Implementation of a business or marketing plan to expand or maintain domestic market access, or access a new market within Canada, that may include the following activities:
    • Brand development
    • Focus group and/or consumer studies
    • In-market product demonstrations Promotional material development
    • Product introduction campaigns for markets
    • Sales, marketing and promotional activities
    • Specially produced product samples (not from normal production) for market research, tradeshow or specific events (e.g., lab or pilot samples made specifically for marketing purposes)
    • Packaging design
  • Shipping cost for tradeshow product samples that are not intended for re-sale
  • One-time labour costs specifically required for the project, such as contract salaries, benefits and
  • specific per diem fees (not including existing staff)
  • One-time costs for rental of facilities, processing equipment or machinery required specifically for the project

Ineligible activities and expenditures

  • All ineligible activities and expenditures as detailed here
  • In-kind contributions
  • Product samples not related to a new product launch or a promotional event (e.g., tradeshow)
  • Product samples produced from normal production
  • Retail or food services listing fees
  • Cost of acquiring production or processing quota permits
  • Activities currently being conducted for existing products in existing markets
  • Costs to promote Ontario products explicitly over those of another province or territory of Canada

Available cost-share

35 per cent, up to a maximum of $45,000

Required documentation

  • Certificate of completion for a GYFP Workshop and a copy of your GYFP Action Plan
  • Copy of a business or marketing plan, based on the specific market development opportunity that will be addressed through the project, that includes:
    • Market research analysis that supports entry into the specific market within Canada
    • Sales targets and an assessment of other potential business impacts
    • Implementation strategy
  • Quotes or proposals for all activities that will be sourced from third-party suppliers (e.g., consultants) detailing services, outcomes and costs

Merit assessment criteria

  • Extent to business or marketing plan is fully developed
  • Extent to which sales are increased through project activities
  • Demonstration that relevant business impacts are anticipated and have been quantified, such as:
    • Reduced identified risks
    • Job creation or retention
    • Increased sales and revenue
    • Increased profitability
  • Extent to which markets are increased or retained as a result of the project
  • Role of funding in reducing business risk

What's Next?

Is this project for you? Find out if you meet the program requirements
Program Requirements
Meet the program requirements?
Apply now!
Apply Online

Edit date: August 29, 2018

Partnership Plant Health Targeted Intake

Supporting DON (vomitoxin) testing costs.
For information, click here

Need Help?

For assistance with the Online Program Guide, please contact the Agricultural Information Contact Centre – Mon. to Fri., 8 am – 5 pm, 1-877-424-1300 or ag.info.omafra@ontario.ca