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Market Products in Canada

Stream: Producer

Code:

EMIM-PD-B

Who should apply?

Producers who wish to significantly increase their sales in the Canadian market by implementing a comprehensive business or marketing plan.

To apply you must have

  • A Growing Your Farm Profits (GYFP) Workshop and Action Plan Review within the last five years (or equivalent)
  • A business or marketing plan

Eligible activities and expenditures

  • Implementation of a business or marketing plan to expand or maintain domestic market access, or access a new market within Canada, that may include the following activities:
    • Brand development
    • Focus group and/or consumer studies
    • In-market product demonstrations Promotional material development
    • Product introduction campaigns for markets
    • Sales, marketing and promotional activities
    • Specially produced product samples (not from normal production) for market research, tradeshow or specific events (e.g., lab or pilot samples made specifically for marketing purposes)
    • Packaging design
  • Shipping cost for tradeshow product samples that are not intended for re-sale
  • One-time labour costs specifically required for the project, such as contract salaries, benefits and
  • specific per diem fees (not including existing staff)
  • One-time costs for rental of facilities, processing equipment or machinery required specifically for the project

Ineligible activities and expenditures

  • All ineligible activities and expenditures as detailed here
  • In-kind contributions
  • Product samples not related to a new product launch or a promotional event (e.g., tradeshow)
  • Product samples produced from normal production
  • Retail or food services listing fees
  • Cost of acquiring production or processing quota permits
  • Activities currently being conducted for existing products in existing markets
  • Costs to promote Ontario products explicitly over those of another province or territory of Canada

Available cost-share

35 per cent, up to a maximum of $45,000

Required documentation

  • Certificate of completion for a GYFP Workshop and a copy of your GYFP Action Plan
  • Copy of a business or marketing plan, based on the specific market development opportunity that will be addressed through the project, that includes:
    • Market research analysis that supports entry into the specific market within Canada
    • Sales targets and an assessment of other potential business impacts
    • Implementation strategy
  • Quotes or proposals for all activities that will be sourced from third-party suppliers (e.g., consultants) detailing services, outcomes and costs

Merit assessment criteria

  • Extent to business or marketing plan is fully developed
  • Extent to which sales are increased through project activities
  • Demonstration that relevant business impacts are anticipated and have been quantified, such as:
    • Reduced identified risks
    • Job creation or retention
    • Increased sales and revenue
    • Increased profitability
  • Extent to which markets are increased or retained as a result of the project
  • Role of funding in reducing business risk

What's Next?

1
Is this project for you? Find out if you meet the program requirements
Program Requirements
2
Meet the program requirements?
Apply now!
Apply Online
Can't apply online?
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Edit date: August 29, 2018

Need Help?

For assistance with the Online Program Guide, please contact the Agricultural Information Contact Centre – Mon. to Fri., 8 am – 5 pm, 1-877-424-1300 or ag.info.omafra@ontario.ca