Market Products in Canada
For projects focused on executing and implementing a comprehensive marketing plan to retain/expand or access new markets in Canada.
Who should apply?
Producers who wish to significantly increase their sales in the Canadian market by implementing a comprehensive business or marketing plan.
To apply you must have completed
Eligible activities and expenditures
- Implementation of a business or marketing plan to expand or maintain domestic market access, or access a new market within Canada, that may include the following activities:
- Brand development
- Focus group and/or consumer studies
- In-market product demonstrations
- Promotional material development
- Product introduction campaigns for markets
- Sales, marketing and promotional activities
- Specially produced product samples (not from normal production) for market research, tradeshow or specific events (e.g., lab or pilot samples made specifically for marketing purposes)
- Packaging design
- Shipping cost for tradeshow product samples that are not intended for re-sale
- One-time costs for rental of facilities, processing equipment or machinery required specifically for the project
Ineligible activities and expenditures
- Activities and expenditures as detailed here
- Product samples not related to a new product launch or a promotional event (e.g., tradeshow)
- Product samples produced from normal production
- Retail or food services listing fees
- Cost of acquiring production or processing quota permits
- Activities currently being conducted for existing products in existing markets
- Capital or equipment costs
- Printing or packaging costs
- Costs to promote Ontario products explicitly over those of another province or territory of Canada
- In-kind contributions
35 per cent, up to a maximum of $45,000
- A business or marketing plan, based on the specific market development opportunity that will be addressed through the project, that includes:
- Market research analysis that supports entry into the specific market within Canada
- Sales targets and an assessment of other potential business impacts
- Implementation strategy
- Quotes or proposals for all activities that will be sourced from third-party suppliers (e.g., consultants) detailing services, outcomes and costs
Merit assessment criteria
- Extent to which business or marketing plan is fully developed
- Extent to which sales are increased through project activities
- Demonstration that relevant business impacts are anticipated and have been quantified, such as:
- Reduced identified risks
- Job creation or retention
- Increased sales and revenue
- Increased profitability
- Extent to which markets are increased or retained as a result of the project
- Role of funding in reducing business risk
Other useful information
While not a requirement, a Growing Your Farm Profits workshop is available to help you identify areas on your operation that would benefit from economic development. Sign up for a GYFP Workshop online at ontariosoilcrop.org.
Is this project for you? Find out if you meet the program requirements
Any established farm business that is a legal entity and produces agricultural commodities in Ontario under a valid Farm Business Registration Number (FBRN), or an allowable exemption, is eligible to apply for cost-share funding under the Partnership—provided that the farm business meets all of the requirements set out in the Program Guide. You must also have a valid and up-to-date Premises Identification (PID) Number for the farm property where the project is to take place. In addition, you are required to be in compliance with all Requirements of the Law and remain in compliance for the duration of the project.
A farm business may have up to two (2) applications approved in an intake or under consideration at one time. A separate application must be submitted for each project.
There is no limit to the number of cost-share projects that a farm business can complete over the five-year span of the Partnership. There is also no limit to the number of approved cost-share projects that a farm business can have underway at one time.
Applications are evaluated based only on the information submitted and will not be considered if they do not meet eligibility criteria or if they are incomplete.
Complete applications that meet eligibility criteria are assessed using Merit Assessment Criteria, which is specific to each Project Category. Applications that are selected using a merit-based review process are approved on a continuous basis while funds remain available.
Conditional approval for funding may be granted for complete applications with high merit that require confirmation of additional information before project approval.
Applications are submitted electronically.* You can apply and submit all required documentation at ontarioprograms.net.
You can also complete the Application Form for the Project Category you are applying under, and submit with all required documentation by email to CAP@ontariosoilcrop.org. Copies of Application Forms are available at ontarioprogramguides.net.
*If you cannot apply online or by email, you may send hard copy applications and all required documentation to OSCIA by post or courier to 1 Stone Road W, Guelph ON N1G 4Y2.
Applications will be reviewed, and cost-share funding decisions will be made after the Application Intake has closed. You will be notified by mail and/or email approximately 45 business days from the date a given Application Intake closes. (If there is an exception to this, it may be noted in the Project Category Description.) There are three possible outcomes:
- Application is approved – you will receive confirmation of claim procedures and submission deadlines, and a questionnaire that must be completed at the end of the project.
- Application is conditionally approved – you will be notified about what additional information is required to finalize approval of your project.
- Application is declined – you will receive a brief explanation for the decision.
The start date for your project is the date on the Approval or Conditional Approval Letter issued by OSCIA for each successful project. Projects cannot be started before that date. Eligible costs can only be incurred, invoiced and paid for by the applicant after the date on which the Letter is issued.
The completion date for your project will be specified in the Approval Letter issued by OSCIA for the successful project. Eligible costs must be incurred, invoiced and paid for by the applicant on or before this completion date.
New producers are new entrants to the agricultural production industry who:
- File personal income taxes in Ontario
- Have proof of ownership or control of productive agricultural assets to generate farm income
- Have a valid and up-to-date Premises Identification Number for the farm property where the proposed project is to take place
- Have not had more than $7,000 in gross farm income two and three years prior to enrolling in the Partnership
- Have business projections that demonstrate potential annual gross business income of $7,000 or more within three years of applying
If you are a new producer, contact OSCIA at 1-800-265-9751 or CAP@ontariosoilcrop.org for a list of applicable Project Categories, and to request a copy of the New Producer Application Form.
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Edit date: January 6, 2021