Develop New Products or Processes


Stream: Producer



For projects focused on developing products or processes to significantly increase sales and support retention of an existing market, grow an existing market or access a new market.

Who should apply?

Producers who wish to significantly increase their sales by developing new products or processes.

To apply you must have completed

Eligible activities and expenditures

  • Third-party advisory costs for product and process development activities, which may include:
    • Regulatory review
    • Ingredient, material or packaging sourcing
    • Formulation development
    • Process development
    • Scale-up trials
    • Shelf life determination
    • Testing or analysis to verify and complement development process, including: nutritional, microbial, chemical, allergen or sensory/consumer
    • Product physical testing
    • Packaging-related activities, including testing to ensure compatibility with product
    • Labelling development and design for marketing purposes
    • Labelling development to ensure compliance with regulations
    • Capital expenses and installation or configuration costs related to:
      • Acquiring new processing equipment and technology in support of the development of new value-added agri-food/ agricultural products (including equipment to package and label products)
      • Retrofitting or modifications of existing processing equipment and technology, and/or software systems in support of the development of new value-added agri-food/ agricultural products (including equipment to package and label products)
    • First-time training of key personnel on new, project-related equipment, technology and processes (e.g., train the trainer) related to value-added agri-food/agricultural products
  • One-time costs for rental of facilities, processing equipment, or machinery required specifically for the project
  • In-kind contributions

Ineligible activities and expenditures

  • Activities and expenditures as detailed here
  • Capital or equipment costs not necessary to support the processing of a value-added agri-food product or agricultural products
  • Product samples not related to a new product launch or a promotional event (tradeshow)
  • Product samples produced from normal production
  • Retail or food services listing fees
  • Cost of acquiring production or processing quota permits
  • Activities currently being conducted for existing products in existing markets

Available cost-share

50 per cent, up to a maximum of $30,000

Required documentation

  • A marketing plan based on the specific market development opportunity that will be addressed through the project, that includes:
    • Market research analysis that supports entry into the specific market
    • Sales targets and assessment of other potential business impacts
    • Implementation strategy
    • Information on how the outcomes of the project will be shared. This strategy may include a news release, brochures, fact sheets, newsletters, reports, displays, websites or tweets
  • Quotes or proposals for all activities that will be sourced from third-party suppliers (e.g., consultants), detailing services, outcomes and costs

Merit assessment criteria

  • Extent to which business or marketing plan is fully developed
  • Extent to which sales are increased through project activities
  • Demonstration that relevant business impacts are anticipated and have been quantified
  • Extent to which markets are increased or retained as a result of the project
  • Role of funding in reducing business risk
  • Extent to which the activities of the project strongly align with secondary benefits of:
    • Assurance benefits (i.e., food safety, traceability, animal health, plant health)
    • Environmental benefits
  • Number of times an applicant business has accessed cost-share funding under the producer stream of the province-wide Partnership program
  • Ability of project to support economic recovery and growth of Ontario’s agriculture and agri-food sectors

Other useful information

While not a requirement, a Growing Your Farm Profits workshop is available to help you identify areas on your operation that would benefit from economic development. Sign up for a GYFP Workshop online at ontariosoilcrop.org.

What's Next?

Is this project for you? Find out if you meet the program requirements
Program Requirements


For more information, visit ontariosoilcrop.org

Any established farm business that is a legal entity and produces agricultural commodities in Ontario under a valid Farm Business Registration Number (FBRN), or an allowable exemption, is eligible to apply for cost-share funding under the Partnership—provided that the farm business meets all of the requirements set out in the Program Guide. You must also have a valid and up-to-date Premises Identification (PID) Number for the farm property where the project is to take place. In addition, you are required to be in compliance with all Requirements of the Law and remain in compliance for the duration of the project.

A farm business may have up to two (2) applications approved in an intake or under consideration at one time. A separate application must be submitted for each project.

There is no limit to the number of cost-share projects that a farm business can complete over the five-year span of the Partnership. There is also no limit to the number of approved cost-share projects that a farm business can have underway at one time.

Applications are evaluated based only on the information submitted and will not be considered if they do not meet eligibility criteria or if they are incomplete.

Complete applications that meet eligibility criteria are assessed using Merit Assessment Criteria, which is specific to each Project Category. Applications that are selected using a merit-based review process are approved on a continuous basis while funds remain available.

Conditional approval for funding may be granted for complete applications with high merit that require confirmation of additional information before project approval.

Applications are submitted electronically.* You can apply and submit all required documentation at ontarioprograms.net.

You can also complete the Application Form for the Project Category you are applying under, and submit with all required documentation by email to CAP@ontariosoilcrop.org. Copies of Application Forms are available at ontarioprogramguides.net.

*If you cannot apply online or by email, you may send hard copy applications and all required documentation to OSCIA by post or courier to 1-367 Woodlawn Road W, Guelph, ON, N1H 7K9.

Applications will be reviewed, and cost-share funding decisions will be made after the Application Intake has closed. You will be notified by mail and/or email approximately 45 business days from the date a given Application Intake closes. (If there is an exception to this, it may be noted in the Project Category Description.) There are three possible outcomes:

  • Application is approved – you will receive confirmation of claim procedures and submission deadlines, and a questionnaire that must be completed at the end of the project.
  • Application is conditionally approved – you will be notified about what additional information is required to finalize approval of your project.
  • Application is declined – you will receive a brief explanation for the decision.

The start date for your project is the date on the Approval or Conditional Approval Letter issued by OSCIA for each successful project. Projects cannot be started before that date. Eligible costs can only be incurred, invoiced and paid for by the applicant after the date on which the Letter is issued.

The completion date for your project will be specified in the Approval Letter issued by OSCIA for the successful project. Eligible costs must be incurred, invoiced and paid for by the applicant on or before this completion date.

New producers are new entrants to the agricultural production industry who:

  • File personal income taxes in Ontario
  • Have proof of ownership or control of productive agricultural assets to generate farm income
  • Have a valid and up-to-date Premises Identification Number for the farm property where the proposed project is to take place
  • Have not had more than $7,000 in gross farm income two and three years prior to enrolling in the Partnership
  • Have business projections that demonstrate potential annual gross business income of $7,000 or more within three years of applying

New producers are eligible for:

  • Financial Analysis
  • Business Plans
  • Marketing Plans
  • Nutrient Management and Soil Health Planning
  • Education, Training, Assessment and Planning (Animal Health)
  • Food Safety and Traceability Gap Assessment and Pre-audit
  • Food Safety and Traceability Training
  • Education, Training, Assessment and Planning (Plant Health)

If you are a new producer, contact OSCIA at 1-800-265-9751 or CAP@ontariosoilcrop.org for a list of applicable Project Categories, and to request a copy of the New Producer Application Form.


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Edit date: December 6, 2021

Need Help?

For assistance with the Online Program Guide, please contact the Agricultural Information Contact Centre – Mon. to Fri., 8 am – 5 pm, 1-877-424-1300 or ag.info.omafra@ontario.ca