Market Products in Canada


Stream: Processor



For projects that implement a comprehensive marketing plan to significantly increase product sales in Canada.

Who should apply?

See “To apply you must”.

To apply you must

Be a minimum of one of the following:

  • A processor that manufactures products in a facility with fewer than 200 employees
  • An owner of an established brand or intellectual property that does not meet processor eligibility criteria but is located in Ontario, and has an agreement or arrangement for the transformation of their product(s) in Ontario
  • A new processor business (new entrant) that:
    • Constitutes a legal person
    • Is new to the food and agri-product processing industry and has business projections that demonstrate potential annual gross business income of $30,000 or more within three years of applying
    • Files personal income taxes in Ontario
    • Has not filed taxes of $30,000 or more in annual gross business revenue as a food or agri-product processing business in the two years prior to applying for funding
    • Has a valid Premises Identification (PID) Number (if a processing facility is established)

Have a business or marketing plan, based on the specific market development opportunity that will be addressed through the project, that includes:

  • Market research analysis that supports entry into the specific domestic market
  • Sales targets and an assessment of other potential business impacts
  • Implementation strategy

Eligible activities and expenditures

  • Implementation of a business or marketing plan to expand or maintain domestic market access, or access a new market for an agri-based bio-product, food or beverage, that may include the following activities:
    • Brand development
    • Focus group and/or consumer studies
    • In-market product demonstrations Promotional material development
    • Product introduction campaigns for markets
    • Sales, marketing and promotional activities
    • Specially produced product samples (not from normal production) for market research, tradeshow, or specific events (e.g., lab or pilot samples made specifically for marketing purposes)
    • Packaging design
  • Shipping costs for tradeshow product samples that are not intended for re-sale
  • One-time labour costs specifically required for the project, such as third party advisory fees
  • One-time costs for rental of facilities, processing equipment or machinery required specifically for the project
  • Travel and meal costs

Ineligible activities and expenditures

  • Product samples not related to a new product launch or a promotional event (e.g., tradeshow)
  • Product samples produced from normal production
  • Retail or food services listing fees
  • Cost of acquiring production or processing quota permits
  • Activities that support existing products in existing markets
  • In-kind contributions
  • Activities and expenditures as detailed here

Available cost-share

35 per cent, up to a maximum of $50,000

Required documentation

  • Copy of a business or marketing plan, detailing how the project activities will allow you to expand or maintain existing domestic market access, or access a new domestic market
  • Implementation strategy
  • Quotes or proposals for all activities that will be sourced from third-party suppliers (e.g., consultants) detailing services, outcomes and costs
    • If quotes or proposal are not available then detailed explanation of estimated costs may be accepted (example, tradeshow costs)

Merit assessment criteria

Applications will be assessed against the extent to which:

  • Business or marketing plan is fully developed
  • Sales are increased through project activities
  • Relevant business impacts are anticipated and have been quantified, such as:
    • Reduced identified risks
    • Job creation or retention
    • Increased sales and revenue
    • Increased profitability
  • Markets are increased or retained as a result of the project
  • The project will result in secondary benefits for assurance systems and environment
  • Funding reduces business risk
  • Resources, experience and skills necessary to oversee and carry out the project are identified
  • Project work plans are clearly defined and aligned to project goals

What's Next?

Is this project for you? Find out if you meet the program requirements
Program Requirements


For more information on upcoming application intakes, visit omafra.gov.on.ca

Edit date: November 27, 2019

Need Help?

For assistance with the Online Program Guide, please contact the Agricultural Information Contact Centre – Mon. to Fri., 8 am – 5 pm, 1-877-424-1300 or ag.info.omafra@ontario.ca