Market Products in Canada

Stream: Processor



Who should apply?

Processors that manufacture products in facilities with fewer than 200 employees and that wish to significantly increase their product sales in Canada by implementing a comprehensive business or marketing plan.

To apply you must

  • Have a business or marketing plan, based on the specific market development opportunity that will be addressed through the project, that includes:
    • Market research analysis that supports entry into the specific domestic market
    • Sales targets and an assessment of other potential business impacts
    • Implementation strategy

Eligible activities and expenditures

  • Implementation of a business or marketing plan to expand or maintain domestic market access, or access a new market, that may include the following activities:
    • Brand development
    • Focus group and/or consumer studies
    • In-market product demonstrations Promotional material development
    • Product introduction campaigns for markets
    • Sales, marketing and promotional activities
    • Specially produced product samples (not from normal production) for market research, tradeshow, or specific events (e.g., lab or pilot samples made specifically for marketing purposes)
    • Packaging design
  • Shipping costs for tradeshow product samples that are not intended for re-sale
  • One-time labour costs specifically required for the project, such as contract salaries, benefits and specific per diem fees (excluding existing full- or part-time staff)
  • One-time costs for rental of facilities, processing equipment or machinery required specifically for the project
  • Travel and meal costs

Ineligible activities and expenditures

  • Product samples not related to a new product launch or a promotional event (e.g., tradeshow)
  • Product samples produced from normal production
  • Retail or food services listing fees
  • Cost of acquiring production or processing quota permits
  • Activities currently being conducted for existing products in existing markets
  • In-kind contributions
  • Activities and expenditures as detailed here

Available cost-share

35 per cent, up to a maximum of $50,000

Required documentation

  • Copy of a business or marketing plan, detailing how the project activities will allow you to expand or maintain existing domestic market access, or access a new domestic market
  • Implementation strategy
  • Quotes or proposals for all activities that will be sourced from third-party suppliers (e.g., consultants) detailing services, outcomes and costs

Merit assessment criteria

Applications will be assessed against the extent to which:

  • Business or marketing plan is fully developed
  • Sales are increased through project activities
  • Relevant business impacts are anticipated and have been quantified, such as:
    • Reduced identified risks
    • Job creation or retention
    • Increased sales and revenue
    • Increased profitability
  • Markets are increased or retained as a result of the project
  • Funding reduces business risk
  • Resources, experience and skills necessary to oversee and carry out the project are identified
  • Project work plans are clearly defined and aligned to project goals

What's Next?

Is this project for you? Find out if you meet the program requirements
Program Requirements
Meet the program requirements?
Apply now!
Apply Online

Edit date: September 12, 2018

Partnership Plant Health Targeted Intake

Supporting DON (vomitoxin) testing costs.
For information, click here

Need Help?

For assistance with the Online Program Guide, please contact the Agricultural Information Contact Centre – Mon. to Fri., 8 am – 5 pm, 1-877-424-1300 or ag.info.omafra@ontario.ca