Develop New Products or Processes

Stream: Processor



Who should apply?

Processors that manufacture products in facilities with fewer than 200 employees and that wish to significantly increase their sales by developing new products or processes.

To apply you must

  • Have a marketing plan that includes:
    • Market research analysis that supports entry into the specific domestic or export market
    • Sales targets and an assessment of other potential business impacts
    • Implementation strategy

Eligible activities and expenditures

  • Third-party advisory costs for product and process development activities, which may include:
    • Regulatory review
    • Ingredient, material or packaging sourcing
    • Formulation development
    • Process development Scale-up trials
    • Shelf life determination
    • Testing or analysis to verify and complement development process including:
      • Nutritional, microbial, chemical, an allergen
      • Sensory/consumer
    • Product physical testing Packaging related activities
    • Package testing to ensure compatibility with product
    • Labelling development and design for marketing purposes
    • Labelling development to ensure compliance with regulations
  • Capital expenses and installation or configuration costs related to:
    • Acquiring new processing equipment and technology
    • Retrofitting or modifications of existing processing equipment and technology, and/or software systems in support of the development of new value-added agri- food/agricultural products (including equipment to package and label products)
  • First-time training of key personnel on new, project- related equipment, technology and processes (e.g., train the trainer) related to value-added agri-food/agricultural products
  • One-time labour costs specifically required for the project, such as contract salaries, benefits and specific per diem fees (excluding existing full- or part-time staff)
  • One-time costs for rental of facilities, processing equipment or machinery required specifically for the project
  • Travel and meal costs

Ineligible activities and expenditures

  • Product samples not related to a new product launch or a promotional event (e.g., tradeshow)
  • Product samples produced from normal production Retail or food services listing fees
  • Cost of acquiring production or processing quota permits
  • Activities currently being conducted for existing products in existing markets
  • In-kind contributions
  • Activities and expenditures as detailed here

Available cost-share

35 per cent, up to a maximum of $75,000

Required documentation

  • Copy of a marketing plan, detailing how the project activities will allow you to expand or maintain existing domestic market access, or access a new domestic market
  • ·Implementation strategy
  • Quotes or proposals for all activities that will be sourced from third-party suppliers (e.g., consultants) detailing services, outcomes and costs

Merit assessment criteria

Applications will be assessed against the extent to which:

  • Marketing Plan is fully developed
  • Sales are increased through project activities
  • Relevant business impacts are anticipated and have been quantified, such as:
    • Reduced identified risks
    • Job creation or retention
    • Increased sales and revenue
    • Increased profitability
  • Markets are increased or retained as a result of the project
  • Funding reduces business risk
  • Resources, experience and skills necessary to oversee and carry out the project are identified
  • Project work plans are clearly defined and aligned to project goals



What's Next?

Is this project for you? Find out if you meet the program requirements
Program Requirements
Meet the program requirements?
Apply now!
Apply Online

Edit date: January 29, 2019

Partnership Plant Health Targeted Intake

Supporting DON (vomitoxin) testing costs.
For information, click here

Need Help?

For assistance with the Online Program Guide, please contact the Agricultural Information Contact Centre – Mon. to Fri., 8 am – 5 pm, 1-877-424-1300 or ag.info.omafra@ontario.ca